I'm Oksana Kurmaz — a creative illustrator, animation director, and visual storyteller with a design thinking and hand-drawing approach
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Puberty: Instagram Educational Series
Services Provided
Animation Production, Illustration, Frame-by-frame Animation, Cel Animation
Team Members
Oksana Kurmaz, ISDGroup, UNFPA
Awards
3x Golden Drums in MOTION CRAFT (Video / Moving images), Animation (Silver)
In Ukraine, sexuality education was always a taboo.
In some way, still is. It puts on mute countless new feelings about sexuality and maturation teens explode from. So how should teens understand they are ok?
Meet Puberty — a new emotional lexicon for teens that opens a healthy conversation about sexuality.
We unmuted puberty by creating an animated non-binary character with a constant shape-shifting that translates teens’ inner swings. To connect teens with themselves, we launched an animation series on Instagram. Every episode is Puberty’s little journey encouraging teens to find their way through inner chaos to self-discovery and openly discuss sexuality topics.
With the maximum 800K teen audience possible for Meta’s targeting, Puberty has got 635,000 of total engagement and 13,600,000 video views.
